My Journey to Digital Consulting
My path has been shaped by change. At age 12, I moved from Weimar to West Germany in 1987 – my first major system transition. This experience taught me to quickly adapt to new realities. Later, when the digital world awakened in 1995, I was there early again. I wrote my diploma thesis in 2001 about mobile services, long before the iPhone changed the market. In the pioneer years of the first digital agencies, during the .com bubble, I experienced firsthand how hype emerges and fades.
In 2003, I took the leap into self-employment. With my team, I consulted and implemented online marketing solutions for major telecommunications companies and mid-sized businesses. After several years, I was drawn to Spain for personal and professional development. I wanted to broaden my horizons and simply took my small agency with me to build a business there in a new language and culture.
Guiding Digital Transformation
The desire to build a “real” company grew within me. One that wasn’t just centered around my person and my consulting. That’s why Martin and I founded Qubidu in 2012. Qubidu develops innovative software solutions for mid-sized businesses, and for some time now, almost everything here revolves around AI.
In various interim management roles, I’ve repeatedly put out fires and earned the trust of entrepreneurs. As a regular speaker on technology trends, I’ve had the opportunity to share my perspective on future developments.
My Philosophy
I used to be the doer who implemented with his team. Today, I’m the enabler who empowers. My goal isn’t to tell you what to do. My goal is to work with you to figure out who you need to be as an entrepreneur to confidently leverage AI opportunities. I translate the complex AI noise into clear language and a strategy that fits you.
What You Can Expect From Me
- Straight talk instead of buzzwords. I don’t beat around the bush. We talk about what really matters.
- Practice instead of theory. I bring AI technology into your daily work – with concrete applications that show immediate impact.
- Human instead of machine. Despite all the technology enthusiasm: You as a person and entrepreneur are at the center.
- Empowerment instead of dependency. I prepare you for the AI future so you can continue independently.
- Values instead of hype. We deploy AI where it creates real value – ethically, sustainably, and economically sensible.
