My Journey to Digital Consulting
My path has been shaped by change. At age 12, I moved from Weimar to West Germany in 1987 – my first major system transition. This experience taught me to quickly adapt to new realities.
When the digital world awakened in 1995, I was there early. I wrote my diploma thesis in 2001 about mobile services, long before the iPhone changed the market. In the pioneer years of the first digital agencies, I experienced firsthand how hype emerges and fades.
In 2003, I took the leap into self-employment. With my team, I consulted major telecommunications companies and mid-sized businesses on online marketing. After several years, I was drawn to Spain for personal and professional development. I simply took my small agency with me to build a business there in a new language and culture.
Guiding Digital Transformation
The desire to build a “real” company grew within me – one that wasn’t just centered around my person and my consulting. That’s why Martin and I founded Qubidu in 2012. We develop innovative software solutions for mid-sized businesses, and for some time now, almost everything here revolves around AI.
In various interim management roles, I put out fires and earned the trust of entrepreneurs. As a speaker on technology trends, I regularly shared my perspective on future developments.
My Philosophy
I used to be the doer who implemented with his team. Today, I’m the enabler who empowers. My goal isn’t to tell you what to do. My goal is to work with you to figure out who you need to be as an entrepreneur to confidently leverage AI opportunities. I translate the complex AI noise into clear language and a strategy that fits you.
What You Can Expect From Me
Straight talk instead of buzzwords. I don’t beat around the bush. We talk about what really matters.
Experience instead of theory. I bring the learnings from over 25 years to the point.
Partnership instead of off-the-shelf consulting. We work as equals. Your goals are my compass.
Courage for uncomfortable questions. Growth happens outside the comfort zone. I’m the sparring partner who accompanies you there.
