Insight
Clarity Is Not a Soft Skill
Clarity is often underestimated. Yet it is one of the hardest economic factors. Lack of clarity costs time. Lack of clarity costs money. Lack of clarity costs trust.
Ingolf Christian Ernst 1/22/2026
Straight Talk
Thoughts on what's on my mind. Patterns, directional decisions, uncomfortable questions. About AI, digitalization, entrepreneurship, and sometimes beyond.
Insight
Why External AI Consulting Often Comes Too Early
When companies talk about AI, one sentence almost always comes early: "We need someone from outside." That's understandable. And yet external AI consulting often comes too early.
Ingolf Christian Ernst 1/15/2026
Insight
When AI Only Reveals What Was Already Broken
The real problem is often not missing AI. But poorly designed processes. AI can accelerate processes. But it cannot repair bad processes.
Ingolf Christian Ernst 1/7/2026
Insight
The Right Question Comes Before Every AI Project
At the beginning of every AI project is a decision. The real question is not: What can AI do for us? But: Which decision do we want to make better than before?
Ingolf Christian Ernst 12/9/2025
Insight
When AI Becomes a Distraction
AI offers something very tempting: activity without final decision. You can test, optimize, evaluate – without committing.
Ingolf Christian Ernst 11/17/2025
Insight
More AI Knowledge Rarely Leads to Better Decisions
The reflex is almost always the same: learn. More courses. More tools. More frameworks. Unfortunately, practice shows something different.
Ingolf Christian Ernst 10/29/2025
Insight
Why AI Optimization Without Direction Is Dangerous
Many companies are optimizing with AI without first clarifying where they actually want to go. AI amplifies what's already there – and that's what makes it so dangerous.
Ingolf Christian Ernst 9/18/2025
Personal Insight
Why I Could No Longer Continue
After 13 years as CEO at Qubidu, I realized: my role no longer fit. An honest look at my journey from day-to-day operations to AI consulting - and why a client project with 200 scanned pages changed everything.
Ingolf Christian Ernst 8/27/2025
Case Study
10 Months of Home Office — Time for a (Preliminary) Review
How did we manage to lead our team during the pandemic? Some insights and experiences from 10 months of working from home.
Ingolf Christian Ernst 12/16/2020
Personal Insight
Now Writing. Why I’m Starting (Again) Now…
I’m publishing this article because its lessons are universal. Transforming a company towards AI is not just a technical, but also a personal challenge for you as an entrepreneur. It requires courage, persistence, and the acceptance that not everything has to be perfect from the start. This text shows: I understand this process because I’m living it myself. It’s proof of the 'mentor' side of my work.
Ingolf Christian Ernst 12/8/2020
Insight
Digitalization Is Not an IT Project
Digitalization is not an IT task, but an entrepreneurial mission that requires the ability to embrace changes in society and markets.
Ingolf Christian Ernst 4/28/2020
How-To
Distributed Work — How Remote Teams Collaborate Optimally
Remote work offers great opportunities for employees and companies—if done right. Learn which factors matter and how a distributed team can work productively, stay involved, and remain motivated in this article.
Ingolf Christian Ernst 4/23/2020
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