Straight Talk
Thoughts on what's on my mind. Patterns, directional decisions, uncomfortable questions. About AI, digitalization, entrepreneurship, and sometimes beyond.
Insight · 4/14/2026
The German Mittelstand is being advised from every direction. On AI, on funding, on strategy. What is often missing is someone who first asks: Is the direction still right?
Read more →Case Study · 2/9/2026
Four and a half months of analysis. Conversations. Understanding. Now we're building an internal AI lab together. Not as a ready-made concept from outside, but as a process the team shapes itself. An insight into a collaboration that shows: Real AI integration requires courage and the willingness to find your own path.
Read more →Insight · 1/22/2026
Clarity is often underestimated. Yet it is one of the hardest economic factors. Lack of clarity costs time. Lack of clarity costs money. Lack of clarity costs trust.
Read more →Insight · 1/15/2026
When companies talk about AI, one sentence almost always comes early: "We need someone from outside." That's understandable. And yet external AI consulting often comes too early.
Read more →Insight · 1/7/2026
The real problem is often not missing AI. But poorly designed processes. AI can accelerate processes. But it cannot repair bad processes.
Read more →Insight · 12/9/2025
At the beginning of every AI project is a decision. The real question is not: What can AI do for us? But: Which decision do we want to make better than before?
Read more →Insight · 11/17/2025
AI offers something very tempting: activity without final decision. You can test, optimize, evaluate – without committing.
Read more →Insight · 10/29/2025
The reflex is almost always the same: learn. More courses. More tools. More frameworks. Unfortunately, practice shows something different.
Read more →Insight · 9/18/2025
Many companies are optimizing with AI without first clarifying where they actually want to go. AI amplifies what's already there – and that's what makes it so dangerous.
Read more →Personal Insight · 8/27/2025
After 13 years as CEO at Qubidu, I realized: my role no longer fit. An honest look at my journey from day-to-day operations to AI consulting - and why a client project with 200 scanned pages changed everything.
Read more →Case Study · 12/16/2020
How did we manage to lead our team during the pandemic? Some insights and experiences from 10 months of working from home.
Read more →Personal Insight · 12/8/2020
I’m publishing this article because its lessons are universal. Transforming a company towards AI is not just a technical, but also a personal challenge for you as an entrepreneur. It requires courage, persistence, and the acceptance that not everything has to be perfect from the start. This text shows: I understand this process because I’m living it myself. It’s proof of the 'mentor' side of my work.
Read more →Insight · 4/28/2020
Digitalization is not an IT task, but an entrepreneurial mission that requires the ability to embrace changes in society and markets.
Read more →How-To · 4/23/2020
Remote work offers great opportunities for employees and companies—if done right. Learn which factors matter and how a distributed team can work productively, stay involved, and remain motivated in this article.
Read more →The uncomfortable questions aren't resolved via email. But you can take the first step that way.
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