Straight Talk Insight

Uncomfortable Questions Instead of Comfortable Answers

The German Mittelstand is being advised from every direction. On AI, on funding, on strategy. What is often missing is someone who first asks: Is the direction still right?

By Ingolf Christian Ernst 4/14/2026

On Wednesday I will be at the BVMW Zukunftstag in Berlin.

Not to pick up another keynote.
But to have honest conversations.

With business owners and founders.
About what is really going on.
Not the official version. The real one.

The Mittelstand is being advised from every direction.
On AI. On funding. On new strategies.

What is often missing is someone who first asks:
Is the direction still right?

Those are the conversations I am looking for.

And yes, I want to be visible too.
Because I believe the Mittelstand needs people right now
who ask uncomfortable questions,
instead of selling comfortable answers.

I am in Berlin as of today.
Who else is there? Reach out. Before the event works too.

Tags: #mittelstand#clarity#bvmw

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