30 minutes · free of charge
Clarity conversation
We talk about your situation. I ask questions that make you think. You get an honest assessment of whether and how I can help you.
Pick a slot in the calendarClarity · direction · execution
First the right question. Then the right path.
No sales pressure. You leave with more clarity than you came in with.

No standard package. No off-the-shelf solution.
Every entrepreneur stands at a different point. That is why everything starts with a conversation and the question of what you actually need.
Three entry points. All lead to the same question.
The strategic question
„Will my business model still exist tomorrow?"
You sense something shifting but cannot tell what it means for you. You need the question before you invest.
The lever
„I know where I want to go, but not how."
The direction is set, the path to using AI and delivering on it is missing. You need the lever that actually changes something.
The companionship
„I am on my way, but alone with the decisions."
You are in the middle of it and want someone who asks the uncomfortable questions and holds up the mirror.
30 minutes · free of charge
We talk about your situation. I ask questions that make you think. You get an honest assessment of whether and how I can help you.
Pick a slot in the calendarSpread over 2 to 3 weeks · EUR 9,800 net
The thorough route to clarity. I work my way into your business, together we clarify the question that really matters, and at the end you get a written roadmap.
Two days I am at your place. For you personally: one day of session, plus kickoff and closing. For your company: one day for the conversations, spread across several people. Everything else happens at my desk.
Where your business stands today. Where AI is your biggest lever and where it is not. A prioritised roadmap: what comes first, what can wait, and what you should leave alone.
1 day · EUR 5,000 net
Your team aligned in a single day. Four to eight decision makers, one strategic question, and at the end a shared view plus three prioritised options for action.
Request a workshop3 to 6 months · from EUR 3,000 per month
After the sprint or the workshop you know where you are going. The question is then how you get there. I stay at your side: sparring, picking the right tools, training on the job. Two to four days a month is typical.
Discuss the formatProject based · after clarification
When you need someone who does not just advise but rolls up their sleeves. Inside your organisation for a while, with a clear mandate. The goal is that your team carries it on its own afterwards.
EnquireAll prices net, plus travel costs for on-site appointments.
What works for one does not fit the next. I do not sell templates.
The question of the tool comes last, not first. Otherwise you optimise something nobody will need tomorrow.
If I see something heading for the wall, I say so. Always leaving room for a deliberate decision, but without diplomatic softening.
I do not write the code myself. When software is needed, I make sure it gets built, usually with Qubidu, which I ran as managing director for thirteen years and still hold a stake in.
Sometimes the direction is set and still nothing moves, because nobody is there to carry it. Then I look for the right person with you, as Senior Partner at PURE Group. Permanent, interim or fractional.
Find leadersThree pieces on why direction comes before optimisation.
Insight · 12/9/2025
At the beginning of every AI project is a decision. The real question is not: What can AI do for us? But: Which decision do we want to make better than before?
Read more →Insight · 9/18/2025
Many companies are optimizing with AI without first clarifying where they actually want to go. AI amplifies what's already there – and that's what makes it so dangerous.
Read more →Insight · 1/15/2026
When companies talk about AI, one sentence almost always comes early: "We need someone from outside." That's understandable. And yet external AI consulting often comes too early.
Read more →The first step
Everything starts with an honest conversation.
Free. No obligation. Honest.
Klarheit zeigt, was du gerade brauchst.