8 articles on this topic
Clarity is often underestimated. Yet it is one of the hardest economic factors. Lack of clarity costs time. Lack of clarity costs money. Lack of clarity costs trust.
When companies talk about AI, one sentence almost always comes early: "We need someone from outside." That's understandable. And yet external AI consulting often comes too early.
The real problem is often not missing AI. But poorly designed processes. AI can accelerate processes. But it cannot repair bad processes.
At the beginning of every AI project is a decision. The real question is not: What can AI do for us? But: Which decision do we want to make better than before?
AI offers something very tempting: activity without final decision. You can test, optimize, evaluate – without committing.
The reflex is almost always the same: learn. More courses. More tools. More frameworks. Unfortunately, practice shows something different.
Many companies are optimizing with AI without first clarifying where they actually want to go. AI amplifies what's already there – and that's what makes it so dangerous.
Digitalization is not an IT task, but an entrepreneurial mission that requires the ability to embrace changes in society and markets.
The uncomfortable questions aren't resolved via email. But you can take the first step that way.
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